Zen Content

The point is that a brand’s website is never the centre of attention, nor a point-of-origin, because it is not and never will be a content destination possessing a genuine readership. – Mark Higginson Big brands have always been publishers to one degree or another. They've produced ads, white...

Giving a shit is underrated. I was recently at a local marketing event where the head of a digital marketing agency gave a spiel about all the awesome content they're producing. He put yet another example up on the screen of their content and pointed to it. "People love this stuff," he said....

A few months back, I stated that the "Users Don't Read" mentality is a myth. It was (and is still) my opinion that if your readers aren't taking the time to read your content, the problem is not with your readers but with your content. It's a simple concept, really. If you write something...

The Master, by residing in the Tao, sets an example for all beings. Because he doesn't display himself, people can see his light. Because he has nothing to prove, people can trust his words. Because he doesn't know who he is, people recognize themselves in him. Because he has no goad in...

My last post laid out a concept for content strategy to be more interactive. The gist was basically that we need to be down in the trenches more and not be so focused on the documents we produce. Admittedly, the original concept for that post sprung my frustration of spending time researching,...